Simon ThornberryOperations executive sharing thoughts on leadership, operations, and scaling B2B SaaS companies.https://www.simonthornberry.com/AI brings the intelligence. Humans bring the wisdom.https://www.simonthornberry.com/blog/ai-intelligence-human-wisdom/https://www.simonthornberry.com/blog/ai-intelligence-human-wisdom/Artificial intelligence can process data and calculate probabilities at superhuman speeds. What it cannot do is decide what any of it means, or what we should do about it.Tue, 18 Aug 2026 00:00:00 GMTAI solved the individual problem. It has not solved the organisational one.https://www.simonthornberry.com/blog/ai-solved-individual-problem/https://www.simonthornberry.com/blog/ai-solved-individual-problem/Eighty percent of people say AI improved their productivity. Thirty-seven percent say it improved their organisation's EBIT. That gap is not a disappointment. It is a diagnostic.Fri, 18 Sep 2026 00:00:00 GMTHow do you build the next generation of leaders when AI is doing the entry-level work?https://www.simonthornberry.com/blog/building-leaders-without-the-old-pipeline/https://www.simonthornberry.com/blog/building-leaders-without-the-old-pipeline/Graduate jobs were never just about getting things done. They were where future leaders learned to think, fail, and recover. If AI takes those roles, we lose the pipeline that was producing wisdom.Tue, 08 Sep 2026 00:00:00 GMTStarting to writehttps://www.simonthornberry.com/blog/hello-world/https://www.simonthornberry.com/blog/hello-world/A first post, and why I am doing this.Tue, 23 Jun 2026 00:00:00 GMTMore efficient, more expensivehttps://www.simonthornberry.com/blog/more-efficient-more-expensive/https://www.simonthornberry.com/blog/more-efficient-more-expensive/The business case for AI investment is built on efficiency. That framing is not wrong. It is just incomplete in a way that sets most programmes up to look like failures even when they are working.Thu, 17 Sep 2026 00:00:00 GMTThe thing most scaling companies get wrong about culturehttps://www.simonthornberry.com/blog/purpose-and-scaling/https://www.simonthornberry.com/blog/purpose-and-scaling/Connecting people to purpose is not a nice-to-have. It is how you hold a company together when everything else is moving.Tue, 21 Jul 2026 00:00:00 GMTStop feeding Claude PDFs. Use Markdown instead.https://www.simonthornberry.com/blog/stop-feeding-claude-pdfs/https://www.simonthornberry.com/blog/stop-feeding-claude-pdfs/Every token you spend on formatting noise is a token not spent on thinking. Converting documents to Markdown before sharing them with an AI is one of the simplest ways to get more out of every conversation.Mon, 14 Sep 2026 00:00:00 GMTThe illusion of communicationhttps://www.simonthornberry.com/blog/the-illusion-of-communication/https://www.simonthornberry.com/blog/the-illusion-of-communication/George Bernard Shaw identified the core problem over a century ago. Most businesses are still making the same mistake every day.Tue, 15 Sep 2026 00:00:00 GMT